We honor, evolve, and celebrate the artisanal craft of hand block printing. Every piece is handmade in India using techniques passed down through generations of master artisans.

Historic motifs meet modern palettes and silhouettes. The result is prints that feel timeless yet contemporary, designed to make you feel beautiful.

Each garment carries subtle variations in color and print. These are not imperfections, but signatures of the human hands behind every piece.

Prepare the Cotton - Coming from South India they prepare the fabric by washing before it's printed on to remove starch and oils, allowing the fibers to fully receive the pigment.

Hand Block Print - Using hand-carved wooden blocks, artisans print each color by hand. Every layer of the design requires a different block, applied slowly, one impression at a time. The print often comes alive only with the final block, when the full pattern is revealed.

Sun-Dry & Cure - The printed fabric is laid in the sun to dry and naturally cure, helping the pigment bond to the cotton.